A big thank you to everyone who took part in our Sustainability Sub-brand Identity Competition!
We received an incredible number of creative and thoughtful submissions, from clever slogans to powerful hand-drawn logos. It was inspiring to see the passion and innovation from across our business.
We know sustainability is important, but it was amazing to see that no matter the location, division or role, so many people want to see our business move forward in this space.
After review from the Sustainability Community of Practice (SCOP), a shortlist was provided to our APAC Marketing Team for review. Their focus was on alignment with both PERSOL | Programmed brand, due diligence processes and final version creation.
With this in mind, we're thrilled to share our new sustainability sub-brand logo...
Logo
Icons
SustainableFuture is our commitment to addressing climate change by taking meaningful action today to secure a better tomorrow. Taking practical action that balances innovation and progress with responsibility, driving measurable improvements for PERSOL | Programmed, our customers and local communities.
🎉 Congratulations to our competition winner:
Christopher Brame
Congratulations Chris, thank you for your hard work. Your gift card will be coming soon.
Sub-brand usage guidelines
SustainableFuture is a sub-brand, and as such, any branding must always accompany our main PERSOL | Programmed branding.
Examples of how you could use the logo include banners, presentations, reports, communication, and various specific ESG initiatives and programs.
If you have any questions about usage of the sub-brand, please contact your Marketing team.
Thank you again everyone for your creativity, energy, and commitment to helping shape how we communicate our sustainability journey. There will be some communication packages available in the next few weeks to support this brand movement.
Together, we are building something meaningful that will guide and inspire our actions for years to come.
Sincerely,
Shah Abdul-Rahman and the Sustainability Team
