Work and Smile Returns, with regional and local campaigns launching this week.
This week marks the launch of PERSOL’s third edition of the Work and Smile campaign across Asia-Pacific — a refreshed and vibrant celebration of how work gives us purpose and fulfilment.
You’ll see it come to life across Google, YouTube, Connected TV, and regional social platforms, as well as physical spaces like Changi Airport.
Here in Australia and New Zealand, we’re proud to complement the regional campaign with our own local initiatives that bring Work and Smile to life.
Together, these campaigns reflect the strength of our connection across APAC and our shared purpose: to connect people to meaningful work — with a smile.
Elevating our position in APAC: Work and Smile 3.0
Building on our core theme, work as a source of purpose and fulfillment, this year’s campaign invites audiences to reflect on the meaning of work, much like we contemplate the meaning of life.
Following our recent rebrand, the campaign brings a fresh burst of vibrancy, positivity, and energy. Inspired by creative cues from fashion and fintech, it reflects a bold new direction for our brand with colour and an upbeat soundtrack.
Our passionate people and their reasons 'Why'
Following the resounding success of our last local ad campaign across Australia and New Zealand, we're thrilled to showcase even more of our homegrown talent as they enter the spotlight and share the reasons 'Why' they Work and Smile.
Taking our cameras across the country to Western Australia, we demonstrate the varying industries and services we deliver on and the accompanying roles within our organisation where our people find fulfillment.
Cheryl Prentice - Regional Manager, Resources & Energy
Dan Petrovic -
Operations Manager
Dave Marshall -
Contract Manager
Michael Quick -
Maintenance Carpenter
Robert McAlpine -
Maintenance Electrician
Victoria Sumido -
Cleaning Supervisor
Zac Pruiti-Ciarello -
Operations Relief Manager
A huge thank you to our budding movie stars for offering your time and talent to create another brilliant suite of ads, and to everyone else behind the scenes who made the production possible.
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