At Programmed, we’ve always been proud of our roots. And now, we’re excited to take another step forward by strengthening our connection with PERSOL.
Today, we’re introducing a subtle but important change to our brand logo: The 'BY PERSOL' endorsement line under our name.
It’s a visual connection and reminder of our role as part of the global PERSOL Group, and our shared vision: to enrich society so that all work leads to lives of happiness - Work and Smile.
What happens next?
Our refreshed logo will not replace or impact any existing Programmed logos out in the field, and there is no requirement to update any existing physical items with the new logo. Going forward, any new items ordered will include the new ‘Programmed by PERSOL’ logo in place of the old branding.
Our ‘Programmed by PERSOL’ branding will begin to roll out across Programmed’s digital channels from 24 October, and a refreshed suite of document templates will be made available shortly.
Should you have any branding questions, please reach out to your division's Marketing Manager - they will be able to assist.
For more information, view the updated Brand Guidelines via the intranet.
While our logo has evolved, our commitment remains the same — delivering the quality and service our people and customers have come to expect, backed by the strength of PERSOL.
We’re still Programmed, now with an even stronger connection across Asia-Pacific, as one leading and recognised organisation, moving forward together.
