--- title: Corporate Imaging team delivers a delightful new design for Dan Murphy's! description: A very 'different' kind of re-brand! image: https://blog.programmed.com.au/hubfs/WS%20Friday%20dan%20murphys%20blog.png --- [![PRG-Endt-Horz-RGB150](https://blog.programmed.com.au/hs-fs/hubfs/PFM%20Internal%20Comms/PRG-Endt-Horz-RGB150.png?width=300&height=107&name=PRG-Endt-Horz-RGB150.png "PRG-Endt-Horz-RGB150")](https://programmed.com.au/) - [Intranet](https://intranet.programmed.com.au/) - [Home](https://blog.programmed.com.au/newshub) - [Intranet](https://intranet.programmed.com.au/) - [Home](https://blog.programmed.com.au/newshub) ![Corporate Imaging team delivers a delightful new design for Dan Murphy's!](https://blog.programmed.com.au/hubfs/WS%20Friday%20dan%20murphys%20blog.png) # *16 August 2024, 10:15:00 am AEST | [Programmed Property Services](https://blog.programmed.com.au/work-and-smile-fridays/tag/programmed-property-services)* Corporate Imaging team delivers a delightful new design for Dan Murphy's! A very 'different' kind of re-brand! Have you seen the recent Dan Murphy’s re-brand? This Friday, we share a story that demonstrates the creative spirit of our PPS teams. Marked ‘the greatest wine takeover in history’, F1 Superstar Daniel Ricciardo and award-winning winery St Hugo launched in Dan Murphy’s with a very different kind of rebrand of their store in Alexandria, NSW. ![d](https://blog.programmed.com.au/hs-fs/hubfs/PFM%20Internal%20Comms/Work%20and%20Smile/Work%20and%20Smile%20Fridays/d.jpg?width=600&height=450&name=d.jpg)   Our long-term partnership with Dan Murphy’s saw our Corporate Imaging team in Sydney and Perth working together to deliver on one of their most fun and unusual projects to date. For one weekend only, the store was branded with Dan Ricciardo’s memorable smile and his correctly spelt name plastered across the building.   For more information, Dan Murphy’s published an insightful interview with Daniel Ricciardo on their website - you can check it out [here](https://www.danmurphys.com.au/dans-daily/hit-list/daniel-ricciardo-dr3-st-hugo-wine). This has already been a conversation starter across various offices and we hope to see more of these type of projects in the future. This project is a prime example of how we can work with our customers to deliver unique, quality, fun products for any project ideas - #ForAllOfUs If you have a story to share that demonstrates the reasons we Work and Smile, you can submit your story by clicking below. And don't be shy! Every accomplishment, big or small, matters. [Submit your Work and Smile Fridays story](https://info.programmed.com.au/work-and-smile-friday-stories-submission) ## More Recent Posts #### [![183 reasons to (Work and) Smile](https://blog.programmed.com.au/hubfs/ws%20blog%20template%20(4).png) *25 September 2026, 12:00:00 am AEST | Work and Smile* 183 reasons to (Work and) Smile](https://blog.programmed.com.au/work-and-smile-fridays/183-reasons-to-work-and-smile) #### [![Bret completes Variety Bash adventure](https://blog.programmed.com.au/hubfs/Bret%20Mc.png) *18 September 2026, 12:00:00 am AEST | Work and Smile* Bret completes Variety Bash adventure](https://blog.programmed.com.au/work-and-smile-fridays/bret-completes-variety-bash-adventure) #### [![Building a stronger BA network across ANZ](https://blog.programmed.com.au/hubfs/ws%20blog%20template%20(3).png) *11 September 2026, 12:00:00 am AEST | Work and Smile* Building a stronger BA network across ANZ](https://blog.programmed.com.au/work-and-smile-fridays/building-a-stronger-ba-network-across-anz) [Return Home](https://blog.programmed.com.au/work-and-smile-fridays) [![RGB-Endt-Horz-Rev-RGB150](https://blog.programmed.com.au/hs-fs/hubfs/PFM%20Internal%20Comms/RGB-Endt-Horz-Rev-RGB150.png?width=500&height=178&name=RGB-Endt-Horz-Rev-RGB150.png "RGB-Endt-Horz-Rev-RGB150")](https://programmed.com.au/)   Level 32 Tower 2, 727 Collins Street, Collins Square, Melbourne, Victoria 3008 [tel:](tel:)   - Programmed Australia - [About](https://programmed.com.au/about/our-company/) - [Our Services](https://programmed.com.au/services/) - [Our Locations](https://programmed.com.au/australia/) - [Latest News](https://programmed.com.au/news-insights/) - [Search Jobs](https://www.jobs.programmed.com.au/jobs/) © Programmed. 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